JIA’s inception is rooted in the resilience and innovative spirit of our founder, Rainbow Hui. With a career that spans 25 years in the insurance sector, Rainbow has proven that authenticity and genuine relationships are more valuable than transactional exchanges. Her unique global perspective, shaped partly by a two-year immersion in France and a childhood relocation from China to Hong Kong, has allowed her to offer invaluable counsel to Chinese families worldwide. Her deep-rooted empathy for her clients has formed the cornerstone of JIA family services, a place where families are prioritized, their voices amplified, and their ambitions catered for.